HUIT is an innovative fashion magazine which goal is to display the cultural impact of one country per month on the fashion industry.

This is a project I made in my first year of my BUT MMI.

First step : create a Pinterest board with all my inspirations : clothes, make-up, layout, patterns... Then, I organized all thoses ideas in a Canva to make final choices and move to the next step...

Then I worked on my visual identity and artistic direction. I wanted a really manageable visual identity that we could change for each month without losing it's DNA. In order to do that, I decided that every month, the two main colors and the two main patterns will change, according to the current atmosphere and cultural background of the chosen country.

Finally, I wrote my editorial slant and created my railway on Illustrator so I could assemble my pages in InDesign, generate mock-ups and upload it on Calameo so people could read it like a real magazine. 

Go click on the link if you haven't yet !